How to import Korean products for personal use | Introducing purchasing sites for online shops

A complete guide to purchasing and importing Korean products for personal use [Updated 2025 Edition]

Why sourcing from Korea is so popular

Korean fashion, cosmetics, and accessories are also very popular in the Japanese market. Here are some reasons why:

• Trend-forward designs : Korean brands are quick to adopt trends and always offer the latest styles.
• Reasonably priced : In many cases, costs are lower than purchasing within Japan.
• You can get unique items : You can handle unique products that are easy to differentiate from other stores.

Main ways to purchase from Korea

There are several ways to purchase Korean products, and it is important to understand the characteristics of each.

1. Use online purchasing sites

By using Korean purchasing sites, you can easily place orders while in Japan.

• MUSINSA PARTNER : A specialized purchasing site for the famous Korean fashion e-commerce site, "MUSINSA."
• KREAM : A wide selection of sneakers and streetwear that are exclusive to Korea.
• Naver Smart Store : It is like the Korean version of Rakuten Market and also sells to B2B customers.

2. Go to Korea and buy directly

This is a way to purchase goods by actually visiting Korean markets. We will introduce some of the most popular places to purchase goods.

• Dongdaemun : An area where apparel wholesale markets are concentrated.
• Namdaemun : Perfect for purchasing accessories and miscellaneous goods.
• Hongdae : A selection of unique designs aimed at young people.

3. Use a local agent

If you are unable to travel to Korea in person, one option is to use a Korean proxy purchasing service.

• Agent (such as Aduxto Co., Ltd.) : Purchases products in Korea and ships them to Japan

Important points and precautions when purchasing

1. Customs and import procedures

Imports from Korea may be subject to customs duties. Clothing, shoes, bags, etc. are often subject to customs duties, so be sure to check the customs rules in advance.

2. Product research and trend analysis

Korean product trends change rapidly, so it is important to research the market regularly .

• Check out trends on Instagram and TikTok
• Check out the rankings of Korean fashion sites
• Understand demand in Japan (Mercari, Rakuten, ZOZOTOWN, etc.)

3. Balance between purchase price and sales price

Even if the purchase price in Korea is low, you will not make a profit unless you set the sales price in Japan appropriately. Conduct a competitive analysis and set an appropriate price.

summary

Personal imports and purchases from Korea have the great advantage of being able to purchase trendy products at reasonable prices. However, the key to success is to properly select the procurement route, check customs duties, and conduct market research .

Make your business a success by checking out the latest Korean fashion and purchasing information!